Anexair Activation
The Anexair activation is an immersive event organized to promote industrial air conditioning products.
The heart of the mandate was to imagine and create an interactive journey present at the entrance to the activation site. The experience consists of a 20-foot-long tunnel equipped with a full-height projection on a wire curtain. LED strips placed along the entire length of the floor light up to the rhythm of the video, perfectly synchronized with the narration produced by a 5.1 speaker system. After viewing the video the audience is invited to pass through the projection curtain to exit the tunnel, thus revealing the event space.
Type of mandate :
Interactive direction
Immersive installation
Credits
- Artistic direction: Anaïs Favier
- Motion design: Gerardo Martinez